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Your personal data will be processed electronically by YOOX and Balenciaga, a company of Kering Group, for the following purposes:

a) website registration, to provide the services reserved for registered users, and to give you access to the reserved areas;

Your data will be processed by Balenciaga for the following further purposes:

b) store's promotional activities and marketing purposes (such as sending you newsletters, offers, promotions);
c) surveys, market research, customer satisfaction and statistical analysis;
d) analyzing and profiling customer’s shopping habits;
e) to facilitate your navigation of and shopping from the website, for more effectively informing you of products and services and for improving your website navigation experience and the service level offered in general, notably through the use of cookies, subject to your rights described below and in our in our Privacy Policy.

If you fail to provide the personal data necessary for purpose at point a), you will not be able to use the Store's functionalities and services or receive information and answers to any requests.
Processing of personal data for purposes at point b), c), d) and e) is optional and failure to provide information will not affect the service requested by you, except for purposes at point b).
Your data may be communicated by Balenciaga to other companies belonging to the same Kering Group inside and outside the European Community listed in our Privacy Policy for the purposes mentioned above. Your personal data will not be disseminated. Your data will be processed by the personnel responsible for website management and services, marketing and information systems, data processing, composing e-mail messages and promoting our services.
The data controllers are: YOOX S.p.A. with registered offices in Via Nannetti 1, 40069 Zola Predosa (BO), Italy, Bologna Business Register, Tax and VAT number 02050461207, share capital Euro 586,730.56 fully paid up and Balenciaga with registered offices in 15, rue Cassette, 75006 Paris, FR.
Consult our Privacy Policy for more information on the data processors and your rights according to the applicable data privacy law.
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